Swiffer's #SwifferDad Campaign Here's my piece for NYC Dads Group on the new #SwifferDad campaign. I met Anthony Anderson, who is the creative director of the #SwifferDad campaign at a Swiffer event. Posted on April 28, 2015 by Christopher Persley and filed under Why Fathers Matter, The Brown Gothamite, Swiffer, NYC Dads Group and tagged #SwifferDad #SwifferEffect #NYCDadsGroup #TeamBrownGothamite.